Cash Back Company's Digital Transformation Journey: Our Partnership with Picodi

Picodi

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Picodi

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Summary of our work

We were thrilled to collaborate with such a forward-thinking and dynamic organization. Together, we achieved remarkable results in optimizing their cashback platform. Our team’s technical prowess and strategic approach played a pivotal role in enhancing user experiences and increasing efficiency.
Working with Picodi on their project has been a rewarding experience for our team at IT360. We’re proud to have been part of this successful partnership with Picodi.
Testimonials:

Bartłomiej Tyranowski, CTO & VP:

“During almost 6 years of cooperation, IT360 has proven to be a reliable partner that takes great care of our infrastructure. Thanks to them, we have achieved significant cost and efficiency optimization. We certainly recommend IT360 to all companies, especially those that aspire to be a global player and aim to have a top tier cloud infrastructure”.
Services Provided:
Cloud migration, CI/CD pipeline design and implementation, infrastructure architecture design, infrastructure implementation, monitoring and maintenance, cost audit and optimization.
Achievements:
Reduced global page response time from 600ms to 160ms, reduced infrastructure costs by 65%, accelerated development pipeline, increased system availability to 99.99%.
Solutions:
Implemented a multi-region environment across 5 AWS regions, leveraged AWS S3 and Cloudfront for page caching, and established the highest level of monitoring and alerting.
Technology used:
Customer Tags:
e-commerce, discounts
Project value:
PLN 800 000 / $ 200 000
Let’s take a look

About Picodi

Picodi is a global coupon-code and cashback platform, consisting of B2C web and mobile apps.
Launched in 2010, Picodi.com is a dynamic e-commerce company that operates a suite of internet products offering discounts to online shoppers. Picodi currently operates in over 40 markets worldwide, often as the market leader.
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Picodi page

Why Picodi chose to work with us

Picodi’s infrastructure was initially hosted in a single location, which posed a significant threat to business continuity, and service accessibility varied greatly between locations.

Picodi began the process of migrating to the cloud with a provider that could not meet their speed and delivery requirements. IT360 was tasked with improving these aspects. Our first step was to audit the cloud migration process and create a new timeline that focused on the client’s critical blockers. This was a challenging task because Picodi’s infrastructure consisted of several legacy systems, and IT360 had to analyze the technological implications of moving them to the cloud.

Our collaboration with Picodi

The whole migration process was conducted in very close cooperation with Picodi’s engineering team. Completing the cloud migration process was the primary goal, as it would allow Picodi to stabilize the infrastructure, increase its scalability and also serve their users in various parts of the world in the most effective way performance wise. Once the system was migrated, together with the Picodi team, we carefully monitored resource usage to identify cost optimization opportunities.

Our cost audit and optimization efforts resulted in a 65% cost reduction. We moved mission-critical parts of the system to the AWS cloud, while the remaining components ran on a highly efficient virtualized infrastructure using Proxmox. This infrastructure architecture was a perfect fit for Picodi, meeting both financial and availability requirements with 99.99% uptime. We implemented the highest level of monitoring and maintenance procedures using Grafana, Kibana, Cloudwatch and Athena. We also reduced page load times from 600ms to 200ms through our unique page caching solutions using EC2, RDS, Elasticache (Redis), S3 and Cloudfront. Once the final infrastructure was in place, we designed and implemented CI/CD pipelines using Jenkins.

We accomplished this by providing consistent DevOps support. Over nearly six years of working together, we reached a point where we could delegate these responsibilities to newly hired members, enabling Picodi to ensure business continuity with its own DevOps team.

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